I started Cleaner Roots with one vision: to bring the wisdom of ancient Ayurvedic healing into the modern world — without compromise. Growing up, I was inspired by the power of nadi vaidya — the pulse-based diagnosis once used by Ayurvedic doctors to offer precise, effective care. But in today’s fast-paced life, few have the time to access that depth of healing.

So, we reimagined it.

At Cleaner Roots, we’ve built the world’s first AI-powered Dosha-specific skincare and haircare system. Through a simple online analysis rooted in Ayurvedic principles, we help you discover your Dosha — Vata, Pitta, or Kapha — and craft a personalised ritual just for you. No guesswork. No influencer fads. Just clarity.

We saw a broken system: chemical-laden “quick fixes” or ineffective herbal formulas. Conscious consumers were left choosing between their values and visible results. We decided to change that—by fusing traditional Ayurvedic wisdom with modern bioactives that deliver real transformation.

Our promise is simple: clarity, confidence, and compassion. In just weeks, you’ll see stronger hair, clearer skin, and a balanced glow — all while knowing your purchase supported animal shelters across India. Because kindness is not an afterthought here — it’s our core.

Cleaner Roots is more than a brand. It’s a movement of conscious beauty seekers who believe self-care should heal not just the body, but the planet. Who honour the past, embrace the future, and choose rituals that work — every single time.